Only
1 in 3
Wisconsin Kids Can Read Proficiently*
Wisconsin kids are being left behind because adults have lowered the bar instead of providing the right support for students, teachers, and families.
How is your K-8
school doing?
Use our easy-to-use tool to find out how K-8 schools in Wisconsin are delivering on literacy (using 2025 Forward Exam data).
Find your school here:
Wisconsin's Reading Crisis
Wisconsin once led the nation in education. Now, we’ve fallen behind.
Today, only one in three Wisconsin fourth graders can read proficiently — and for Black students, that number drops to just 8%.
How is your school performing on literacy?
*Source: 2024 NAEP 4th Grade Data
Brittany Kinser, Founder & CEO
Why Kids Win?
After more than two decades teaching and leading schools, Brittany Kinser saw firsthand that students can’t reach their full potential without strong, consistent reading instruction rooted in the science of reading, which includes explicit phonics. Her run for State Superintendent took that insight statewide — and everywhere she went, families and educators said the same thing: they want honesty, higher standards, and better outcomes for kids.
That’s why she founded Kids Win Wisconsin — to shine a light on the literacy crisis and inform and mobilize parents, educators, and community leaders who refuse to settle for anything less than 95% of all children reading well.
This crisis can be solved.
Our vision is a Wisconsin where 95% of children learn to read well so they can attend college, pursue a career, or master a trade — and build a bright future.
Learn more about how Kids Win is turning this vision into action.
Our Pillars
These four pillars are how we create the conditions for change, to end Wisconsin’s literacy crisis and help every child learn to read well.
Lead with Data & Accountability
Build Public Will & Awareness
Unite a Statewide Coalition
Advance Policy & Systems Change
Our Data Tools
Honest data. Real accountability.
A roadmap for change.
The Kids Win Literacy Dashboard gives families, educators, and policymakers a clear view of how Wisconsin’s children are reading — by school, district, and county.
These transparent, easy-to-use tools show where students are thriving and where urgent support is needed, so we can take informed action.
When kids can read,
kids win.
Building a Movement of Hope
Wisconsinites agree: our kids deserve better. We mobilize families and community members to advocate for their children, partner with their local schools, and demand accountability for instruction aligned to the science of reading—so that 95% of kids can read well and succeed.
