About Kids
Win Wisconsin
“Real change starts when communities, schools, and families unite around a simple truth: 95% of children can learn to read well and succeed.”
Founder & CEO
Our state now ranks below Mississippi in reading proficiency.
We’ve stopped using what works—evidence-based methods like the science of reading—and lowered our standards, masking failure instead of fixing it. Wisconsin’s children deserve better than a system that hides the problem and delays help.
2 in 3
fourth graders:
Source: The Nation’s Report Card / NAEP Data
*Source: 2024 NAEP 4th Grade Data
The Problem:
Wisconsin's Reading Crisis
Wisconsin once led the nation in education. Today, only one in three fourth graders can read at grade level—and for Black students, that number drops to just eight percent.
Our Mission
Kids Win Wisconsin is building a movement that puts kids first by informing families, mobilizing communities, and advocating for high academic standards and evidence-based policies to end Wisconsin’s literacy crisis and support student success.
Our Vision
A Wisconsin where 95% of children learn to read well so they can attend college, pursue a career, or master a trade — and build a bright future.
Why Kids Win?
Kids Win Wisconsin was founded by Brittany Kinser, an educator and advocate whose career has shown a clear truth:
when students receive evidence-based reading instruction and families have honest information, kids succeed.
Across her years as a teacher, principal, and statewide education leader, Brittany saw too many students fall behind simply because they were never taught to read with proven methods — and she heard from families and educators who wanted transparency, high standards, and real support.
Those experiences, strengthened by conversations with more than a million Wisconsinites during her statewide campaign, led her to launch Kids Win Wisconsin.
Our Pillars
Building a Movement of Hope
Lead with Data & Accountability
Create transparent, accessible tools (such as a statewide literacy dashboard) to hold leaders accountable, track progress toward 95% literacy, and celebrate positive gains.
Build Public Will & Awareness
Elevate Wisconsin’s literacy crisis and inspire urgency for change through bold campaigns, storytelling, and strategic communications.
Unite a Statewide Coalition
Mobilize parents, educators, community leaders, and policymakers across political and geographic lines to create an unstoppable movement for literacy and high standards.
Advance Policy & Systems Change
Champion statewide reforms rooted in the science of reading and restoring high academic standards, ensuring every child has access to excellent instruction and resources.
Our Compass
Guiding Principles
Kids First, Always
Bold & Unapologetic
Bridge-Building
Action Over Rhetoric
Join the Movement
Lasting change starts with people — families, teachers, and community leaders who believe every child deserves the chance to read and thrive.
We’re creating the first Family Mobilizing Network — a statewide base of parents, grandparents, and local ambassadors who are leading change in their own communities. Mobilizers are trained and equipped with the tools, data, and support to host conversations, share information, and organize around one shared goal: ensuring 95% of Wisconsin’s children can read well.
This is how we build a movement of hope — one grounded in truth, powered by families, and focused on results for kids.